you don't amount to a hill of (coffee) beans

Good point from Seth Godin.
From "Why bother"



It reminds me of an experience that my brother-in-law had. There is a coffee bar in an upscale part of New York that is conveniently located for him, but he probably will never buy a thing there again due to his experiences there. One time he brought back a caramel latte since the milk inside was sour. The guy was ambivalent, saying that it's just the taste of the caramel. Is it really worth the 30 cents that it costs to make a freaking latte to chase away a customer?

BTW, I really recommend the Return Customer blog. It's a great real-life lesson plan in winning cutomer loyalty.