Ain't that the truth! We have our own "filters" when we look at e-mail, especially when we wake up on Monday and find 137 pieces in our inbox from the weekend. Newsletters and offers (forget the real spam) clutter the screen, obscuring the messages you want to see. It just becomes one big noise pit. The first thing to get the axe is "anyone who is trying to get me to buy something".
Email used to be an effective means, but today, email is broken. You can’t reach people easily via email due to spam filters and overuse of the email medium. (David Teten)
E-mail may be cheap, but it is becoming more irrelevant. It certainly will not go away, but as a business tool, it cannot be relied upon to get your message out.
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