Thursday, June 15, 2006

HaYom blog on awful design

HaYom has a scathing indictment on the state of design in the frum community. The idea of saying more with less that I posted before is a concept which is totally lost on people.
The non-frum world would never accept this fly-by-night design done by people who just discovered Photoshop and filters, yet in the frum world this is not only accepted, but considered nice! Overdone is nice to frum people. I can't figure out why.

People have no idea where to draw the line (pun intended).

The right equipment and a complete knowledge of the programs do not necessarily make a nice product. There is talent and skill involved as well as an eye for design. I mean, learn the color wheel for heaven's sake before you try to do a real design job. I see people all the time who've taken graphic design courses (the 3-6 month type of course). Most of the time the work they do is terrible. Sure, they know the programs well, they know the tools, but they lack an eye for it, they lack talent.
I couldn't agree more. Everyone wants more words, more pictures, more elements, more font styles. I don't understand how consumers don't get so distracted by all of this. Looking through the Torah Times yesterday made my head spin! The problem is that when you are dealing with a client, you never want to sound condescending and pompous about knowing what is best. It is a very fine line to tow.

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