Is marketing expensive?

To define whether or not marketing is expensive or inexpensive, we have to look at the effectiveness of the campaign and not at the up-front costs. You can spend $100 on a half-page newspaper ad and barely recoup your costs. That would be expensive marketing. You can spend $600 on the design and placement of an ad in a trade magazine, leading to a few prospects and thousands of dollars in sales. That would be inexpensive marketing because it was effective.

In all aspects of your business, you make decisions to spend money on things, whether it be merchandise, technology solutions or office space. In the big picture, you are looking at the benefit of what the item or service provides as well as the price tag. Marketing is a means of increasing your bottom line. It is worthwhile to have a creative marketing strategy to that end; looking at the benefits that will be provided by the marketing methods and not at the up-front price tag.