A friend of mine pointed linked me an interesting article about the many benefits of e-mail which are still unanswered by newer tools like RSS and IM. I don't truly believe that e-mail is dead, but as I mentioned in this post, it is somewhat broken. MarketingProfs cites this study that on average, about 20% of e-mails don't get delivered or are identified as spam.
I believe that as technologies mature, each will find it's own niche. Nobody relies on only one method of communication: Sometimes we e-mail, sometimes an IM will do fine. Often we need to pick up the phone and actually have a conversation, while other times the subject matter requires a face to face discussion.
What I am suggesting is that when it comes to marketing, we need to look at all of the tools at our disposal. Depending on the industry, the mix of tools and methods will vary. The task at hand is to use the right mix of tools that will be most efficient and cost effective in getting your message to be heard by the right people.
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